1Breadcrumb, a trailblazer in construction safety systems, was at a pivotal stage of rapid expansion. To sustain this growth trajectory, there was an urgent need to enhance the productivity of their Business Development Manager (BDM) by increasing the number of high-quality meetings. Additionally, there was a significant requirement to scope their total addressable market (TAM) and compile comprehensive lists of companies utilising specific technologies which they had a strong integration with.
The leadership team at 1Breadcrumb was deeply engrossed in forging partnerships and steering international expansion. This focus left them with limited bandwidth to manage an in-house Sales Development Representative (SDR) effectively. They want their existing BDM’s to manage the SDR as that would be counter to the reason for hiring this role in the first place. They needed a solution that would not only alleviate the burden of managing an SDR but also ensure that this function was performing optimally to support the BDM's efforts.
Pointer recruited and managed a dedicated SDR for them. The rep was supported with detailed lists and capabilities provided by our research and list-building teams.
Pointer’s helped in expanding 1Breadcrumb's reach. The operation was then extended to support their UK expansion.
Besides for a positive ROI from the operation, and the fact that this was achieved with minimal burden on 1BC’s team, Pointer helped 1BC achieve a significant milestone.
By helping 1BC show a strong conversion with the significant industry leading technology integration, that technology provider agreed to support 1BC through a co-selling partnership. This was a major win and forged the way for significant growth and expansion. 1BC is currently taking the UK by storm and is true tech success story.
(Besides for this being a case study or Pointer - this startups success should be a case study for most founders)
Rep Quote: “The team is always there to answer my questions in real time. If I need anything, its like having a sales trainer panel there to help with every decision”
