This session equips participants with the skills to create impactful cold emails. Learn the importance of personalisation by addressing prospect pain points and leveraging relevant data. Attendees will explore the AIDA framework to structure effective emails, focusing on capturing attention, sparking interest, and encouraging action. Practical exercises will include writing drafts and receiving feedback, ensuring real-world application. Additionally, participants will learn how to use metrics like open rates and response rates to refine their strategies. By the end, attendees will have a solid blueprint for conducting successful email outreach campaigns that convert.

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Effective cold outreach opens the door to new opportunities and is the backbone of any strong sales pipeline.