Let's be honest, if you read every book on this list, you couldn't not be better and more informed as a sales professional. So here is our 2025 book list.
Each month, the Pointer Sales Academy Book Club picks one book to read and discuss in our book club sessions. Members our our Academy do not have to be a part of the book club. But if you do want to be part of the book club, we will provide you the book for free on one condition: you read (or listen to) it.
1. “Fanatical Prospecting” by Jeb Blount
A high-energy guide to building and maintaining a full sales pipeline.
2. “The Challenger Sale” by Matthew Dixon and Brent Adamson
A framework for teaching prospects something new and challenging the status quo.
3. “To Sell Is Human” by Daniel H. Pink
Explores how everyone is in some form of sales and the art of moving others.
4. “Gap Selling” by Keenan
A practical guide to uncovering and solving customer problems for better sales outcomes.
5. “Predictably Irrational” by Dan Ariely
Explores the hidden forces shaping our choices and behavior.
6. “SPIN Selling” by Neil Rackham
Research-backed methods for success in complex B2B sales.
7. “Never Split the Difference” by Chris Voss
Negotiation strategies from an FBI hostage negotiator, tailored for business and sales.
8. “The Obstacle Is the Way” by Ryan Holiday
A modern take on Stoicism, focusing on turning challenges into opportunities.
9. “Influence: The Psychology of Persuasion” by Robert Cialdini
Essential reading on the principles of influence and how they shape decisions.
10. “Selling With” by Nate Nasralla
A guide to collaborative selling, showing how to co-create solutions with buyers.
11. “The JOLT Effect” by Matthew Dixon and Ted McKenna
Strategies for overcoming customer indecision and closing more deals.
These books contain a lifetime's worth of knowledge. And it's all yours. You just have to read or listen to theme. In our discussions, we will talk about how it can influence the way you work, how to implement some of the concepts, what we agree with or disagree with, so that we can turn these amazing concepts into practical outcomes.
